About Us


"demos" from greek meaning people

Our focus is on equipping people with the right mindset and toolset to be able to achieve at the highest performance

"cultus" from latin meaning culture

Our focus is to help organizations build a culture that delivers high performance

Upgrading performance is what we do

Since 2007, we’ve had an unshakeable purpose to make a positive change in the lives of people around us. We seek out the greater potential in your organization to help you achieve your goals by creating tailor-made business solutions contextualized to fit your needs so that your organization, and your team, can operate at their highest potential. Always growing, with offices in Beirut, Boston, Dubai, Riyadh and more than 7,300 projects executed in 27 countries since 2007, demtus upgraded the performance of over 176 K people in 19 industries.

Our Values

We take fun seriously

Through play we make their day. We enjoy those working with us are having fun, too.

We live with passion

Passion is our fuel and force, and this drive is reflected in everything we do. We put our heart into our work

We are driven by purpose

Each one of our team members is on a lively mission to help others, with a strong sense of direction and a vision to achieve. We are dedicated.

We only deliver quality

When we promise something, the outcome is above expectations. No compromising. We walk the talk.

We believe in sustainability

Our environment is precious. We minimize waste in our endeavors, and therefore respect our clients resources. We do our best to foster an eco-friendly lifestyle.

Meet Our Team

Camil El Khoury


"Since its inception, demtus (ideas group then) had one priority in mind: To maximise the return on investment of any solution that we provide for our clients; be it in assessments, consulting or corporate learning, we want to create a sustainable impact. That pushes us to always innovate and create agile products and services that serve our initial purpose, and that is our commitment to all of our partners."
Eliane Menassa
Managing Partner
Mayssa Al Rassy
L&D Manager
Joelle Samaha
Business Development Manager
Joseph Hajj
Corporate Communications Specialist
Pia Hjeij
L&D Consultant
Katherine Harouny
L&D Consultant
Ghinwa Merhej
Senior Specialist - Admin & Operations
Sami Tohme
Gamification Manager

Experience our rebranding journey

For 16 years, we have been obsessed with our purpose: Making a positive change in the lives of people around us. Our promise is to continue contributing to work environments where people feel fulfilled and psychologically safe to deliver at their highest potential.

Industries We Are Involved In So Far...

Airline & Aerospace
Consumer Products
Energy & Environment
Financial Institutions
Growing Midsize Companies & Startups
Media & Communication
Multinational Corporations
Non-profit organizations
Public Departments and Organizations
Semi-Governmental Organizations

What's in it for you?

Once you’re in, we embrace you as part of our family, and as such you will be treated. You, your team, and your organization as a whole become our learning partners whereby leadership and development are fostered through tailor-made consulting solutions, workshops, and transformational learning experiences that enable organizational and personal performance upgrades. The advantage is that we do not compromise, and quite rarely duplicate our offerings.

Our Framework

1. Self: Increasing awareness, increasing intention. Acknowledging our individuality is significant in order to gain a sense of identity, purpose, and direction. This then includes the perception of one’s role, the understanding of how the self contributes to the external world, and the intention to develop growth. 2. Team: Aligning purpose, streamlined communication. Reaching a state of a high performing team is one of the most pressing challenges in an organizational setup, yet when addressed correctly, is one of the simplest things to impact. 3. Organization: A sense of identity and direction. Like any ecosystem, organizations have often conflicting directions and needs. Understanding the core of the business and building a toolset that can bind us together as a whole is an essential component of organizational success. 4. Society: Making a difference...really. Business systems are designed for individual successes which often derails us from any sense of purpose. We believe that, by catalyzing stakeholders, we can create a greater impact on our societies without compromising our individual and organizational wins.

Why We Do It

To make a positive change - in a world where empathy is challenged and individual differences are not always at the front of organizational agendas, we like to see ourselves putting a small dent in the world where we can help people and organizations be better, do better and give better.

Get your free assessment here